Creative Direction & Copy
Fall For You
The leaves are changing and the weather is getting cooler—fall is on the horizon and excitement is in the air. It’s the perfect time to honor the season and bring the outside in, to both your closet and your home. From the richest tones to the coziest textures, discover new looks that reflect all of your favorite things about the season. JCPenney celebrates life’s moments with you, by bringing to life the latest trends, comfy classics and lasting quality. Whether tailgating with friends or taking in a local festival, JCPenney has everything fall—for you and your life.
