Creative Direction & Copy
Value the Present
When the holiday season comes around, it's easy to get caught up in the hustle and bustle. Whether you are prepping your home, attending countless holiday parties or checking off never-ending gift lists, it's important to remember the value of being present. JCPenney has thoughtfully curated a compelling assortment of boots, diamond jewelry, toys, kitchen electrics, tech gadgets, beauty items and more that were all designed to make gift giving easy so shoppers can focus on what's most important: spending time and making memories with family and friends.
